Brand building on the internet and its continued sustenance is achieved by combining all the channels of internet advertising. Gearing up all these channels towards the single and most important goal of either building a brand or further popularizing an already established brand is the most potent way to achieve success. Every serious online advertising agency understands the value of these channels and uses them for maximum impact.
Before moving any further on the topic of internet marketing, it is important to know about these important internet marketing channels. The following tools mentioned below are considered to be the most important arsenals in the armory of internet marketing.
- Search Engine Optimization (SEO)
- Pay per Click (PPC)
- Social Media Optimization (SMO)
- Email Marketing
- Content Marketing
Now let us concentrate on what these tools are and how they are so important for internet marketing.SEO
It is about achieving high ranking in search engine searches and maintaining the ranking. SEO is a continuous process of keyword research and monitoring of rankings. A high ranking equals to more traffic and increased views. Posting keyword rich content and a continuous stream of fresh and informative articles is the key in SEO. The process is not one-time; it has to be continued as long as the lifetime of the website.Analytics
It provides data to decipher the online behavior of visitor. Analytics lead to information on the interests of visitors, their behavior, and origin of web traffic. With the help of this data, advertising campaigns can be planned and managed.Content Marketing
This process is about creating new and relevant written content for use in the concerned website and for posting on different forums. This is an important part of internet advertising as it plays a very crucial role in creating online presence. Branding and brand awareness increases with the dissemination of relevant content. With an increase in amount of shareable content, there is a proportionate increase in brand visibility and consciousness.SMO
Social media platforms like LinkedIn, Facebook, Twitter, etc. are the new areas of activity for internet advertising. The medium is mostly interactive, and it acts as an information station of products and services. There is absolutely no limit to the amount of information that can be posted or the amount of interaction that can be done. Highlighting the importance of social media is the fact the new Google Algorithm takes into account social media presence to rank websites in search engine results.Email Marketing
This is a very effective way to create relationships with customers. Regular and informative mails produce effective results in keeping customers updated and also encourage customers to initiate new deals, make new purchases, and increase website traffic.
A robust internet advertising campaign comprises a balanced combination of the above mentioned tools. Each tool is essential for the process, and prudent internet advertising agencies invest optimum effort into each tool and ensure that the potential benefits of each of them is fully utilized.